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How to Tell a Story Through Your Outdoor Design

April 5, 2023

Donna M. Skolnick

Donna M. Skolnick

Consumer

The Shift of the Retail Landscape via online-offline Convergence

Cabinetry

How to Tell a Story Through Your Outdoor Design


Outdoor design has come a long way in recent years. No longer just a space to put a few chairs and a grill, outdoor areas are now seen as an extension of the home and a place to entertain and relax. One of the current trends in outdoor design is the use of storytelling in the design process. This involves creating an outdoor space that tells a story and evokes a certain emotion or feeling. We will explore some of the ways that designers are using storytelling in their outdoor designs, as well as the benefits and challenges of this approach.


One of the most popular ways that designers are using storytelling in their outdoor designs is through the use of themed gardens. Themed gardens are designed to evoke a certain feeling or emotion by using plants, decorations, and other elements to create a specific atmosphere. For example, a Japanese garden may use bamboo, rocks, and water features to create a peaceful and serene environment, while a tropical garden may use palm trees, bright colors, and exotic flowers to create a lively and vibrant space. According to a study published in the Journal of Environmental Psychology, themed gardens can help to reduce stress and improve mood, making them a popular choice for outdoor spaces that are meant for relaxation and enjoyment (Lee et al., 2014).


Another way that designers are using storytelling in outdoor design is through the use of art installations. Art installations are a great way to create a focal point in an outdoor space and can be used to tell a story or convey a message.

For example, a sculpture garden may use different sculptures to tell a story about the history or culture of a specific region, while a mural may be used to create a sense of place or to highlight a specific aspect of the surrounding environment. According to a study published in the Journal of Environmental Psychology, art installations can help to create a sense of place and foster a sense of community in outdoor spaces (Kaplan, 1992).


In addition to themed gardens and art installations, designers are also using storytelling in outdoor design through the use of outdoor furniture and accessories. Outdoor furniture and accessories can be used to create a certain atmosphere or to evoke a certain emotion. For example, a cozy outdoor seating area with comfortable chairs, blankets, and pillows may be used to create a sense of warmth and intimacy, while a sleek and modern outdoor bar may be used to create a sense of sophistication and elegance. According to a study published in the Journal of Consumer Research, consumers often use furniture and accessories to create a sense of self-expression and identity, making them an important part of the outdoor design (Belk et al., 2003).


While there are many benefits to using storytelling in outdoor design, there are also some challenges. One of the biggest challenges is finding the right balance between form and function. While it's important to create an outdoor space that tells a story and evokes a certain emotion, it's also important to ensure that the space is functional and practical. For example, while a themed garden may look beautiful, it's important to make sure that the plants are appropriate for the local climate and that the space is easy to maintain.


Storytelling is a popular trend in outdoor design that can be used to create a space that is both beautiful and functional. By using themed gardens, art installations, outdoor furniture, and accessories, designers can create an outdoor space that tells a story and evokes a certain emotion.

While there are challenges to using this approach, the benefits are clear, as outdoor spaces that tell a story can help to reduce stress, improve mood, and create a sense of community and identity.

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References:

Belk, R. W., Sherry Jr, J. F., & Wallendorf, M. (2003). The Sacred and the Profane in consumer behavior: Theodicy

https://www.casabellaoutdoor.com/blog

Casa Bella Outdoor Kitchen Cabinetry